In partnership with Lowe Worldwide, the Light of Life Foundation has created groundbreaking awareness campaigns that brought thyroid cancer into the public eye. The Foundation’s campaigns have leveraged over $1 million in donated services and advertising space and generated over 11,000,000 impressions each year.
- A radio campaign from world-renowned recording artist Rod Stewart.
- Print features in publications including Time, InStyle, Newsweek, Sports Illustrated, The Daily News, People, Gotham, and Women’s Day.
- The Light of Life Foundation team’s ringing of the closing bell at the New York Stock Exchange with thyroid cancer facts ran the ticker throughout the day.
- A print campaign featuring supermodel Cindy Crawford and model/actress Brooke Shields wearing threatening neckwear in order to remind the lay public to get their neck checked for thyroid cancer.
Now, the Light of Life Foundation uses social media to build public awareness. The Foundation’s campaign sends a simple message: there is no such thing as a good cancer. The campaign began with a graphic the Foundation designed and posted on our Facebook page asking friends to share it in support of loved ones living with cancer and without a thyroid. The campaign explains how thyroid cancer changes patient’s lives forever even if it is highly curable when diagnosed early and treated properly. The Foundation has also actively contributed to Eisai’s Truths about TC campaign.