Check Your Neck
In partnership with Lowe Worldwide, the Light of Life Foundation created a groundbreaking awareness “Check Your Neck” campaign that brought thyroid cancer into the public eye.
The award-winning television, print and radio campaign generated pro bono placements in publications including Time, InStyle, Everyday with Rachel Ray, Newsweek, Sports Illustrated and The Daily News. The magazine ads were also supported by a popular radio PSA recorded by thyroid cancer survivor and world-renowned recording artist Rod Stewart.
